It all started in the dingy backstreets of a rented Cardiff townhouse, with mini ping-pong, birthday cake and football manager. Teamed with like-minded music tastes and egotistical aspirations of one day owning shirts that read ‘huge in Japan’, Ben and Jamie contemplated ideas on how they could perhaps turn this fantasy into a T-shirt dream reality.

The odds of two bombastic journalism students getting ‘huge in Japan’ with no outstanding talents aside from their backhand smashes and FIFA skills however, is about as realistic as Will Valderama ever being taken seriously, so, putting futuristic illusions aside – they set out to try and start something that would keep them busy in the meantime. Doing what they thought they know best, your mums favourite music review site was born. A few Yazoo strawberry milkshakes, a reminisce of the 90’s WWF wrestlers (cause that’s what we remember it as) and an in-depth Wimbledon betting conversation later , the MSTRKRFT inspired combination of letters seemed to work for VYNLY, and the reviewing began.

Now, we started this project with every intention of performing the necessary requirements to even ‘qualify’ as a music blog. We try to express our opinions on new and old content, we add a delightful picture of the artist (one that has been used a million times in other articles no less) and we add links at the end (hopefully after you’ve read the thing) to where you can find the artists material…but what’s our point? We’re clearly not doing this for the ladies (or are we?) and we’re clearly not doing this to show off (we don’t really have anyone to show off too) – so why?

Because we like Disney films and if Walt himself has taught us anything – it’s to never trust old ladies, stand for what you believe in and that dreams do eventually come true.

Know anyone in Japan?

”In many ways, the work of a critic is easy. We risk very little yet enjoy a position over those who offer up their work and their selves to our judgment. We thrive on negative criticism, which is fun to write and to read. But the bitter truth we critics must face, is that in the grand scheme of things, the average piece of junk is probably more meaningful than our criticism designating it so.”